Wednesday, February 08, 2006

Blu-Ray Pricing News

Sony Pictures has made its first move on the Blu-Ray Disc movie pricing strategy. For those of you who don't know, Blu-Ray is one of two competing formats in the next generation high-capacity optical storage battle. Basically, Blu-Ray and HD-DVD are fighting it out "BetaMax vs. VHS" style to set the standard for high definition video discs. Sony says that new Blu-Ray movies will be priced at $23.45, while older movies will go for less. Sounds reasonable.
There was another interesting piece of news in this article regarding Sony's DVD and UMD movie strategy. For me, the drawback of buying UMDs is that they only play on the PSP. I want to buy a movie once and then watch it wherever I want (soon to be accomplished via 2GB memory stick duo and DVD Decrypter). Well, Sony has plans to start selling DVD/UMD bundled movies for only a few cents more than the DVD version alone. Now that's what I'm talking about!

Technology News Article | Reuters.com

2 comments:

frenchie said...

no way will they sell both for a few cents more. Anyone could then turn around and sell each movie at a lower price than the ones they sell individually. I'm guessing they'll bump up the price a few dollars.

Alex said...

Sony's strategy may be to flood the market with UMD to make it a dominant portable media format. They already sell Playstation 2s (and soon to be PS3s) at a loss just to gain marketshare.