Friday, May 19, 2006

Resistance is Futile - Part 4

Apple's quest to assimilate us all will be taken one step further this evening when the new Apple Store opens on 5th Avenue in New York City. The Borg, err, Apple Cube, designed by the big cheese himself, stands 32 feet tall and is resplendent in it's glass and metal minimalism. The only signage visible from the street level is the now ubiquitous brilliant white once-bitten apple. The glass cube is completely empty save the landing for the glass spiral staircase (and glass elevator) leading down to Appleista Mecca. Below, believers will be welcomed 24 hours a day, 7 days a week, 365.25 days a year.

The Cube closes for no one.

The store itself lies just one level underground and covers 10,000 square feet of prime real estate. And nearly all of it bathed in sunlight from above. Must be a hell of a view in a snowstorm. What am I saying - I'm sure there's a team of ultra-sleek genetically engineered elves (designed by Steve, no doubt) whose sole purpose is to keep The Cube clean at any cost. I mean, if they've got to make somebody disappear for the good of The Cube, so be it. The collective must be preserved. THE COLLECTIVE MUST BE PRESERVED! AAARRRRrrrrrrr... . . . . .

Apple takes wraps off fancy flagship store | CNET

More Photographs from CNET

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