Thursday, July 06, 2006

Google's branding in trouble?

The big "G" watching over us (not the one pictured at right) has gained a coveted, yet cursed, place in the English language.

Keepers of the tongue, The Oxford English Dictionary and Merriam-Webster, have both recognized "google" as a verb. Of course, we netizens have been googling things for years now, but once those of the many pound tomes give you the nod, you know you've made it.

Only thing is, this acceptance into the lexicon isn't always a good thing; at least not for the brand itself. Imagine spending millions and millions of dollars on carefully constructed brand awareness campaigns and product placements. Imagine building something to exacting standards so that once those eyeballs do come your way, you impress the hell out of 'em with your stable of practical and attractive products. Now imagine that brand name being watered down and associated with every web search, even "Billy Bob's Big Serch Injin". Such is the price of fame.

"Google" declared a verb - Ars Technica

1 comment:

frenchie said...

Oh, I thought you were going to tell me what a bad eugoogalizor I am.
-Derek Zoolander